Sony Sports

Show packaging elements and Information Design for Broadcast (On air) and Promotional (Off air) print campaign for Sony Sports were conceptualised and designed. The still shoot was done simultaneously along the video shoot of the broadcast promotion.

The layouts for the on air plates were designed following the brand style guide. Following the brand colours and fonts, a dynamic style was proposed for the elements along with dynamic use of typography to give an agile, energetic feel to the channel packaging.