Channel Branding:

Client: Channel V

Brand Identity, Show packaging elements and Information Design for Broadcast (On air) and Promotional (Off air) print campaign for Channel V.

In July 2016, Star Network approached me to pitch for the rebrand of Channel V, their youth focussed channel. Channel V was making its final transition from a music channel to a full fledged youth general entertainment channel. They needed a new youth centric image that spoke to their target audience but back with a music based genre.

The strategy was to focus on bold type, modular and icon based navigation and a fun, colourful identity reflecting the channel mantra.