Identity Design for Mission Big Cat On-Air Show 

Client: Discovery Channel

On-air show identity for Mission Big Cat was designed around the main theme of the show. The form of a tiger was sketched using a Wacom pen. The title of the show was integrated along with the form of the tiger face. The identity was used on-air during the show, on the various broadcast promotions and print campaigns. The brand identity was extended to other collaterals such as apparels, mugs and the studio accessories. The brand was developed comprehensively to serve as a seamless delivery point for their content. It primarily focussed on the decline of the tiger population at an alarming rate in the sub-continent. A series of lower thirds were designed using appropriate type forms, relevant to the content shown.